Using Benchmark Testing to understand the properties of your and the competitions' products is an important means toward gaining a competitive edge in the marketplace.
Did you ever wonder how successful companies stay successful? The answer is focus Successful companies focus on what they are good at, on improving or eliminating the bad, and use the good to plan for the future. And how do they focus? One way is through benchmark testing. What is benchmark testing? It is a reference point; a set of objective results for comparing your current products and judging your future products or services. It is not difficult to do and it doesn’t have to be expensive.